NEW TREND SOCIETY ist der Podcast über Marketing, spannende Persönlichkeiten und die Trends von Morgen. Podcast Host und BDX Founder Benjamin Diedering lädt Kreative, Gründer*innen und Marketing Executives ein, um sie nach ihren Tipps und Tricks, nach ihren Beobachtungen und Learnings zu fragen.
Finde Podcasts, die über dein Thema sprechen
Durchsuche 1.309.876 Transkripte aus 30.492 Podcasts.
Episoden170
#168 - How to Build Global Influence with Christian Muche
NEW TREND SOCIETY
31.12.2025
56 min
Beschreibung
Christian Muche has built some of the most influential marketing platforms in the world by thinking globally long before remote work was normal.
In this episode of NEW TREND SOCIETY...
Transkript
Christian Mucher, he is in New Zealand. How did you build your network in the United States? You have to be committed and that means traveling like hell. Crisis always create a lot of opportunity and especially after this crisis, it changes a lot of patterns. When you are an entrepreneur, you always think about what's next. You don't stop doing this. I went to bed at 2am or 3am in the morning. It means a lot of commitment. Everybody who is entrepreneur knows this better than anybody else. How did you get...
#167 - How to Build a Career on Overdelivering, Obsession & Daily Storytelling with Adrian Per
NEW TREND SOCIETY
11.12.2025
55 min
Beschreibung
In this episode we sit down with filmmaker, creative director, and viral storyteller Adrian Per - the man who redefined what daily content can look like.Adrian opens up about his...
Transkript
Adrian, du bist in diesem Bereich seit 15 Jahren. Du hast bestimmte Ziele, die wir arbeiten. Es gibt so viele Leute, die du vielleicht nicht wissen.
#166 Social Hacking a $25M Brand, Gen Z Marketing & Clear Protein with SEEQ Co-Founder Hannah Perez
NEW TREND SOCIETY
26.11.2025
49 min
Beschreibung
In this episode of NEW TREND SOCIETY, we are talking with Hannah Perez, co-founder of SEEQ Clear Protein, about building a new product category, going viral on TikTok, and turning...
Transkript
Hannah Perez, founder of Seek Supply, clear protein brand from Los Angeles. I've always had the why not me mentality. If they can do it, why can't I do it? I think there's no feat too big when it comes to anything you want to do in life. What are recommendations you have for legacy brands? Don't be so strict about staying pretty. We're in a world where realness matters, relatability matters, and allowing that to show through your content in a way that isn't so picture perfect.
#165 - How To Turn AI Prompts Into Studio-Quality Ads with Robert Schönholz
NEW TREND SOCIETY
12.11.2025
46 min
Beschreibung
In this episode, Benjamin talks with Robert Schönholz, founder of laria.ai, about how tools like Sora are revolutionizing video creation.
Robert explains why structured prompts...
Transkript
Robert Schönholz, founder of LARIA. We are not far away from replacing a big majority or like the ground noise of product photography. Will there be still photo shoots on a classic way like with actual people or will everything turn into AI? The difficulty is to have creative decisions inside of the tool. VO3, Nano Banana, Claude, Dolly.
#164 - 90 Years of Bold Branding: How Jägermeister Reinvents the Party with Sven Schindler
NEW TREND SOCIETY
29.10.2025
33 min
Beschreibung
For nearly a century, Jägermeister has been more than a drink, it’s a cultural icon.
In this episode, Benjamin Diedering sits down with Sven Schindler, Global Head of Digital &...
Transkript
Sven Schindler von Jägermeister. The company, the brand was always about innovation, being bold. But it was always a very, very good community. Is that also part of the success? It's one of the key strengths of Jägermeister. It's one of the things we are taking care about, about the community. We have lots of initiatives around that. How do you guys survive the next nine years when nobody drinks alcohol anymore? Sven, I had some of my most memorable nights.
#163 - The Art of Speed: Inside Race Service LA with Max Vandenberg
NEW TREND SOCIETY
15.10.2025
46 min
Beschreibung
What happens when art, motorsport, and streetwear collide?In this episode, Benjamin Diedering sits down with Max Vandenberg, Creative Director at Race Service in Los Angeles, the...
Transkript
Max Vandenberg, Design Director of the Race Service Brand here in Los Angeles. How do you make this work financially? We do this because we love what we do, more so than a business. How do you stand out in a world where every day drops a new brand collab? Without a doubt, everything we do, we approach it with the same energy of like, this has to be perfect. How did you get Sidney Sweeney to wear your hoodie?
#162 The Future of Luxury Travel Marketing – Moritz Lindner (Reisetopia)
NEW TREND SOCIETY
01.10.2025
54 min
Beschreibung
How do you turn a travel blog into Europe’s leading platform for luxury travel and smart deals?
In this episode, Benjamin Diedering sits down with Moritz Lindner, co-founder of...
Transkript
Moritz Linder, der founder von Reisotopia und Sweetspot. Wenn du diese kleine Gestüte machst, und diese kleine Gestüte sind die Dinge, die in der Hand stehen, werden wir immer wieder daran erinnern. Delta, die mit Porsche teamed up. Wenn du jetzt aus Los Angeles fließt, und du hast die Elite-Status, wirst du in einem roten Porsche 911 GT3 genommen werden. Ja, so wie das. Die Leute waren eigentlich immer noch auf der Website, und wir konnten unsere User-Base growen.
#161 Angelica Conraths – fembites: Wie Hormone zur Business-Idee wurden
NEW TREND SOCIETY
17.09.2025
57 min
Beschreibung
Die American Express Business Stories gehen in eine neue Runde!In dieser Folge treffen wir Angelica Conraths, Gründerin des FemTech-Startups fembites. Mit ihrer Plattform unterstützt...
Transkript
5 Millionen Umsatz mit Produkten für Frauengesundheit, Fanbytes. Ich habe heute die Gründerin Angelika Konrads hier am Start und wir sprechen darüber, wie haben sie die Company aufgezogen, wie viel Adspend haben sie, wie viel ballern die da jeden Monat über die Amex raus und vieles, vieles mehr. Gründer-Eukosystemen, Frauengesundheit, viele spannende Themen, alles jetzt im Podcast. New Trend Society, the BDX Marketing Podcast with Benjamin Dietering, powered by American Express.
#160 Community and Content Trends w/ Cole Walliser & Benjamin Diedering at Lighthouse Los Angeles
NEW TREND SOCIETY
10.09.2025
54 min
Beschreibung
In this Special Live Episode of "THE NEW TREND SOCIETY" are we talking with Cole Walliser @Neuehouse Venice / Los Angeles.Cole Walliser is a Canadian filmmaker and music video...
Transkript
Kolb, wo du heute neue Inspiration und Kreativität bekommst? Inspiration ist viel mehr ein Resultat von sich in der Sitzung und Arbeit zu setzen, als es zu haben, eine mystische Idee von der Äther zu treffen. Wir haben zu dem Punkt, wo es Content-Overload ist. Es gibt zu viel Content, also müssen wir ein bisschen mehr selektiv sein. Und ich denke, dass viele Menschen das Thema wertvoll sind. Ein bisschen mehr Intimate und Connected.
#159 $76.2 MILLION revenue through apps - Appsfactory CEO Alexander Trommen
NEW TREND SOCIETY
27.08.2025
61 min
Beschreibung
SOCIALS:TikTok: https://tiktok.com/@newtrendsocietyInstagram: https://instagram.com/newtrendsocietyWebsite: https://newtrendsociety.com
Transkript
Delegation without control is actually called anarchy. You don't learn social behavior or leadership by yourself. Just by reading it doesn't make you a great leader. You only learn if you get backlash or negative feedback. You only grow through that, huh? Try to work with young people and train them or educate them in your leadership style. And then you've got all the foundations for a great company. If you were the CEO of Strava, do you think it would be smart to just implement some physical touchpoint?
#158 Why Playing It Safe is Killing Your Marketing - B2B-Marketing Expert Austin La Roche
NEW TREND SOCIETY
13.08.2025
54 min
Beschreibung
"Make half the room love you — and the rest uncomfortable.”
That’s just one of many bold takes from Austin LaRoche, CEO of ATAK Interactive, in this episode of the NEW TREND SOCIETY...
Transkript
We're sitting down with Austin LaRoche. What's your opinion on thought leadership in general in B2B? Thought leadership works when you're unafraid to say things that might really bother people. Now we've got data to support everything. Oh, how many people saw the commercial? We know.
#157 The Magic of Personal Branding - World’s #1 Female Magician Diana Zimmerman
NEW TREND SOCIETY
30.07.2025
59 min
Beschreibung
What do magic and marketing have in common? According to Diana S. Zimmerman – once the world’s #1 female magician – everything. In this episode of NEW TREND SOCIETY, she shares...
Transkript
Dana Zimmermann, Sold Out Shows in Las Vegas, Magic Castle in Los Angeles. What are like the main principles of magic? A lot of people just think that doing a trick is the most important part. But when you make a slight change in that and you hit people emotionally, that's when you start racking up those 20 million in views.
#156 Masha Schubbach - Sie bringt High Fashion in die Küchenindustrie
NEW TREND SOCIETY
16.07.2025
42 min
Beschreibung
Die American Express Business Stories gehen in eine neue Runde! In dieser Folge treffen wir Masha Schubbach in der Nähe von Frankfurt. Früher war sie als Stylistin an Filmsets...
Transkript
Hey Leute, heute ist eine Special-Folge im Podcast New Trend Society powered by American Express mit Mascha Schubach. Sie ist eine der schillerndsten Figuren in der Fashion-Industrie, hat Styling gemacht für Crow, Oleg Sash, verschiedene andere Künstlerinnen und Künstler, Palina Rodzinski.
#155 Purpose Over Profit: Why BVB Keeps Beer Prices Low - Alexander Mühl (Borussia Dortmund)
NEW TREND SOCIETY
02.07.2025
48 min
Beschreibung
In this episode, Alexander Mühl from Borussia Dortmund shares how BVB builds global loyalty by putting purpose over profit. From youth academies in the U.S. to keeping beer prices...
Transkript
A lot of love brands, and I definitely consider B4B as a love brand, start with touch points when the kids are very young, right? Especially in the United States, we do a lot of CSR work and academy business. So that is a great way to help to grow the sports in the United States.
#154 The Flip Phone Is Back: How Motorola Is Winning Over Gen Z - Bjoern Simski & Chong-Won Lim of Motorola
NEW TREND SOCIETY
18.06.2025
36 min
Beschreibung
This week’s guests are Chong-Won Lim and Bjoern Simski from Motorola: the brand bringing the flip phone back and reshaping how younger generations connect with tech.
Recorded in...
Transkript
Storytelling, it's all about telling the right stories. You need to make it relevant to your consumer. So I think it's the most toughest thing to get a customer who is on iOS and switching to Android. How do you guys attract a young generation? Hello Moto, welcome guys!
#153 How to Build a Community in 2025 - Eugen Fink from KRAFT Runners
NEW TREND SOCIETY
04.06.2025
42 min
Beschreibung
This week’s guest is Eugen Fink, co-founder of Kraft Runners – one of the most exciting running communities in Europe. Recorded live in front of an audience, this episode dives...
Transkript
What is running culture? How does it work? What is appearance? If you work or if you start working with a brand, educate them. Before kicking off a project, you first of all have to basically give them a deep dive. So many brands popping into, they come in, buy some merchandise, put their f***ing big logo on and it all looks like s***. If you're a brand and if you have budget to spend...
#152 Calli Cholodenko - Why You should NOT aim for virality
NEW TREND SOCIETY
21.05.2025
53 min
Beschreibung
SOCIALS:TikTok: https://tiktok.com/@newtrendsocietyInstagram: https://instagram.com/newtrendsocietyWebsite: https://newtrendsociety.com
Transkript
Kelly, you run the socials for some of the biggest brands in the United States. How do you justify these prices? I've worked with over 200 brands. We honestly know what works. Like, I know what works, and I know what doesn't, and I know what it requires to get the job done. You always have to promise. Like, if you promise, you've got to deliver even higher. All day, every day. When your clients try to go viral very hard, what do you say to them?
#151 Ben Cohen - How to Build a Talent Empire - The Manager Behind Hollywoods Biggest Names
NEW TREND SOCIETY
07.05.2025
63 min
Beschreibung
This week’s guest is Ben Cohen, Talent Manager and founder of 28th Ave. We talked about what it takes to represent A-list talent, the power of relationships in the entertainment...
Transkript
Be communicative, be responsive, be helpful, don't have an ego. Always be nice to all these guys because they might be your boss one day. It's tough to get your foot in the door, but once you get your foot in the door, that's only half the battle. Gain the trust of those that are moving the needle and get their attention.
#150 Danielle Sabrina - From High school dropout to Hollywoods celebrity publicist
NEW TREND SOCIETY
23.04.2025
50 min
Beschreibung
In this episode, female entrepreneur Danielle Sabrina from Society22 PR shares how she became the youngest trader on Wall Street, fought her way back from bankruptcy, and built...
Transkript
Huge presence on social media. I won 20,000 followers on LinkedIn, on Instagram, everywhere. I became one of the illustrators on Wall Street. I was doing really well in corporate. I had everything that I wanted. I bought the house in the neighborhood that I used to drive around with my mom when we were growing up. You know, I had a brand new Cadillac, like an Escalade. My kids went on vacation. They had horses. And I lost everything.
#149 Ryan Tierney - What It Takes to Create a 7-Figure Tequila Brand
NEW TREND SOCIETY
09.04.2025
46 min
Beschreibung
In this episode, we sit down with Ryan Tierney, founder of Lo Siento Tequila. We talk about building a million-dollar tequila brand, standing out in a market dominated by celebrity...
Transkript
I guess you could send a tequila bottle to Mars or Moon or something, right? Right, let's talk about tequila. I want to know everything. Yeah, it's definitely capital intensive, probably 5 million bucks, which in our space is like nothing. There's all the shiny objects out there to go spend the dollars for the ego. He said, you need to put really good juice in this bottle to get away with that and I'll be your partner. If you had unlimited marketing budget, is there any idea you would love to pull up?